At first Gant describes Working title as being 'the winner' This refers to the fact that they have the two top slots in the chart momentarily with films Everest and Legend. He describes both films as 'Successfully coexisting in the market' despite the worries of having them release only one week apart. Cant then goes on to state how the perceptions of working title are due to change because of the latest succession they have had in films such as Rush and The Theory of Everything in 2013.
- What 'rule' is Gant famous for, how does it work, and can you find an example in the current or recent UK/US box office which demonstrates this? (look for a rough fit, not mathematical precision) As well as a tag, you'll find a links list on box office (the 2nd one after the tag cloud)
There is a greater multiple than x10 when comparing US and UK box office, but the general point of the vastly larger scale can be seen. There may seem a bit of a mystery then as to why there is less than x10 the screens, but this reflects the much higher ticket prices typically charged in the US (2800 screens v 500). The film is unusual in one regard though: around 75% of the global take is from the USA alone; this has been typically around 50%, but recently has been declining to nearer 40% as China's cinema industry in particular grows in scale. [source]This then means that all directors aim there films at an american audience as they believe they will make the most money in America. Therefore they adjust the film to suit the american needs often leaving the film unrealistic.
Post title? Don't quote my words back at me unless you're clearly setting them out as a quote and providing the source. We discussed this in a lesson and I've added a post with much more you can put in your own words.
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